Underberg
Extreme since 1846

Underberg is a bitter digestif produced in Germany, made with aromatic herbs from 43 countries based on a secret recipe, guarded by the Underberg family since 1846. All the herbs are distilled using a process called “semper idem“ (always the same). The extracts are then matured for months in barrels made of Slovenian oak.

Task: restyle and modernize the brand to reach a younger audience,
keeping the original brand core.

Concept          Art direction          Packaging          PoS